X (formerly Twitter) has begun rolling out support for 4K video uploads, allowing select creators to share ultra-high-definition content. This feature is currently available to a limited group of users and is expected to expand to all premium subscribers soon
Previously, premium users could upload videos up to 1080p resolution with a maximum file size of 8GB. The new 4K support aims to enhance user engagement by providing higher-quality video content directly on the platform, reducing the need for users to turn to competitors like YouTube or Vimeo for high-resolution videos .
This development is part of X’s broader strategy to position itself as a comprehensive media platform. Earlier this year, X introduced a dedicated video tab for U.S. users, highlighting its commitment to video content . Additionally, the platform is reportedly working on a video-only feed to compete with services like TikTok and Instagram Reels .
With the introduction of 4K video uploads, X continues to evolve its offerings, aiming to attract content creators and viewers seeking high-quality video experiences.
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